Monday, August 29, 2005

New Anheuser-Busch Beer

Received via email from Anheuser-Bush:

Wild Blue Contains Juice from Nature's Perfect Fruit - Blueberries.

GRAND RAPIDS, Mich. (August 22, 2005) - Grand Rapids, Mich. residents are being treated to the distinct taste of Wild Blue - a unique new blueberry beer that is brewed by Anheuser-Busch and test-marketed at select on- and off-premise accounts throughout the city.
Wild Blue is brewed with two- and six-row barley malt, cereal grains, and a blend of domestic and imported hops and blended with all-natural blueberry juice, resulting in a boldly refreshing drink with the taste of ripe blueberries. Geared toward contemporary adults, primarily men ages 21-27, Wild Blue will be available in sleek blue
16-ounce bottles and on draught.
"Nothing says summer better than fresh blueberries, and now we can deliver the full flavor of the season's perfect fruit in a cool new way to adult beer drinkers," said Mic Zavarella, Director of Innovation, Anheuser-Busch Inc. "Research shows that contemporary adults are interested in unique flavor combinations and Wild Blue, with its big blueberry taste, is just that."
Wild Blue offers adult beer drinkers a bold, tart taste with a balanced blueberry sweetness with a pleasant aroma. Brewed at Anheuser-Busch's St. Louis brewery, the deep-burgundy-colored product contains 8 percent alcohol by volume per 16-ounce serving.
Just as brewing great beer has been a family tradition at Anheuser-Busch for more than a century, the history of the blueberry dates back to the early settlers who used the fruit as a staple ingredient in foods. The berries were eaten fresh off the bush, as well as added to favorite recipes.

Based in St. Louis, Anheuser-Busch Inc. is the leading American brewer holding 50 percent of the U.S. beer market. The company is American-owned and brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also holds a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine's 2005 "America's Most Admired Companies" and in the top 30 on FORTUNE's 2005 "Global Most Admired Companies" list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers. For more information, visit


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